In January 2023, we welcomed a new client, WebEyeCare, a prominent contact lens retailer in the USA. Unfortunately, the brand faced significant challenges due to the Google Helpful Content update in August 2022.

This update had a detrimental effect on their search results, causing their average traffic to plummet from 24,653 visits in August 2022 to just 8,887 by January 2023.

Our initial step was to meticulously evaluate the site's content and its alignment with the latest Google updates.

The Path to Recovery: A Journey of Healing and Renewal

What did we do in response to this challenge? Our journey began with a comprehensive site analysis from every conceivable angle. Utilizing the Ahrefs tool, we conducted a detailed audit, identifying and rectifying several issues. Our approach included reviewing backlinks, site structure, internal linking, and other fundamental SEO practices. However, our strategy had a unique element, a "secret weapon," if you will, that set us apart.

Heeding Google's Advice: The Path to Content Excellence

These guidelines, along with updates to Google's helpful content and product review guidelines, became our mantra. To align with these principles, we turned to an innovative tool: Ranx.ai.

Introducing Ranx.ai: The Game-Changer in Content Optimization for Better SEO

Ranx.ai became our secret weapon. This AI-driven platform delivered an in-depth content analysis of our website, providing comprehensive reports on content quality and beyond. It enabled us to gauge the caliber of our content, uncovering insights into areas and categories we had previously not fully considered.

We discovered that Ranx.ai's content grading methodology is both exhaustive and multi-faceted, designed to offer a complete picture of our website content's strengths and areas ripe for improvement. This process goes beyond mere superficial analysis, probing into critical elements that collectively shape the overall excellence of our online content.

The Transformation Begins: A Detailed Process

Despite the client's initial neglect of page structure, layout, and essential elements like dates and bio details for E-E-A-T (short for Experience, Expertise, Authoritativeness, and Trustworthiness), we meticulously addressed each page.

Here's our approach: We utilized Ranx.ai to analyze WebEyeCare's web pages, obtaining detailed insights and an evaluation score for each one. We then applied the recommendations and insights provided by the tool to enhance the content on these pages. Following these revisions, a subsequent scan with Ranx.ai revealed improved page scores. This systematic process of analyze, implement, and re-evaluate formed the core of our strategy.

Voila! Our efforts began to bear fruit just a month into the process, coinciding with Google's product reviews update, leading to noticeable improvements in page rankings and traffic.

Overcoming Google's Updates: A Story of Continuous Improvement

April 2023 brought another challenge with Google's Reviews update. In April 2023, we faced a new hurdle with Google's Reviews update. With the consistent application of Ranx.ai, this enabled us to effectively handle this update. Over time, we maintained regular checks with Ranx.ai, continually adapting our strategies based on the tool's recommendations.

A key aspect we appreciated about Ranx.ai was its ability to adjust to changing Google policies, providing us with updated insights. By persistently updating and adhering to these recommendations, we observed significant improvements in our Google search rankings and traffic.

This pattern of growth was reaffirmed with yet another leap in performance following Google's core update in August 2023.

In January 2024, the website achieved a remarkable milestone, with traffic soaring to 26,729 visitors. Over the course of a year, we successfully tripled the site's traffic, reaching an all-time highs.

Showcasing Resilience and Innovation: A Story of Adaptation and Growth

Our experience with WebEyeCare, beginning with tackling the challenges posed by Google's Helpful Content update and leading to consistent growth through strategic SEO methods and the creative application of Ranx.ai, highlights the strength of resilience, innovation, and a deep understanding of Google's evolving guidelines.

This success narrative highlights the efficacy of our approach with Ranx.ai and stands as an inspiring model for others facing comparable challenges in the field of SEO.

For more information about this tool, additional details are available on the Ranx website: www.ranx.ai